Understand the Importance of Supply Chain Traceability

Supply Chain Traceability & Transparency

Importance of Supply Chain Traceability

Without traceability, there is no accountability. With traceability, the foundation is created for a responsible sustainable, and ethical supply chain.

Westrock Coffee is the largest private label service provider in the world to enable digital traceability from farm to the finished products across all beverage platforms. Our transparent sourcing program, Farmer Direct Verified® (FDV), provides unprecedented transactional data in real time. This, combined with multi-year trade relationships enables deeper collaboration, enforces ethical supply chain practices, and lays the foundation to solve the sustainability issues of tomorrow.

Throughout the transparent chain of custody, our proprietary technology brings actional insights from our farmer partners, provides our customers industry-leading risk management services, and offers consumers a chance to understand the impact of their purchases.

Learn more about FDV here.

Leveraging Data into Impact

Westrock Coffee deploys scalable technologies to capture digitally traceable transactions. In partnership with IBM Food Trust®, built on blockchain, Westrock Coffee validates the original source of our products and monitors fair farmer compensation. We interweave this transactional data into our finished products, enabling our customers to participate in ethical sourcing and showcase their resolve to empower farmers globally.

Discover Westrock Coffee's Impact

DISCOVER OUR IMPACT

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Contact Us for More Information

With international capabilities to meet any coffee and tea demand, Westrock Coffee Company is here to deliver a superior beverage experience with the power of our supply chain traceability that fits your customer needs. Please complete the form to connect with a product expert.